MEDICAID
Aetna Better Health - California
Before
Image below shows Aetna Better Health Medicaid website's theme.
Redundant links, Confusing navigation, overwhelming & unorganized information, unappealing visuals, no responsive design, inconsistent design theme, lack of accessibility consideration.
After
Image below shows Aetna Better Health Medicaid parent website theme.
Elimination of redundancy, simplified navigation, clear and strategic architecture, well defined information flow, responsive design, inviting and warm visuals, (relatability and relevance) empathy, WCAG 2.1 accessibility standards followed.
Role
I was one of the 3 UX designers on this project.
Here is the list of my contributions to the re-designing and re-strategizing of the Aetna's Medicaid Website.
1.
Helped to map the whole website for California state.
2.
Created wireframes for all the newly mapped pages.
3.
Generated web based forms from previous PDFs
4.
Created complete website-architecture prototype.
5.
Assisted in moderated and non-moderated usability studies for website navigation.
6.
Followed the newly instated design style guide.
7.
Helped automate design components.