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MEDICAID

Aetna Better Health - California

Intro

This project is about complete re-design of the old Aetna Better Health - California website. This project has reached its completion.

Before

Image below shows Aetna Better Health Medicaid website's theme.

Redundant links, Confusing navigation, overwhelming & unorganized information, unappealing visuals, no responsive design, inconsistent design theme, lack of accessibility consideration.

Before

After

Image below shows Aetna Better Health Medicaid parent website theme.

Elimination of redundancy, simplified navigation, clear and strategic architecture, well defined information flow, responsive design, inviting and warm visuals, (relatability and relevance) empathy, WCAG 2.1 accessibility standards followed.

After

Role

I was one of the 3 UX designers on this project.

Here is the list of my contributions to the re-designing and re-strategizing of the Aetna's Medicaid Website.

Tropical Leaves

1.

Helped to map the whole website for California state.

Halftone Image of Crowd

2.

Created wireframes for all the newly mapped pages.

Red Wall & Stairs

3.

Generated web based forms from previous PDFs

Yellow Stairs

4.

Created complete website-architecture prototype.

Urban

5.

Assisted in moderated and non-moderated usability studies for website navigation.

Three Forths

6.

Followed the newly instated design style guide.

Stadium Concrete Seats

7.

Helped automate design components.