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Project case studies 

Here is the collection of case studies of projects I did as a UX Designer at Aetna. It showcases my abilities to problem solve through design thinking. 

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The case studies dive deep into:

  • Problem identification

  • User flow/journeys

  • Usability testing

  • Wireframing

  • Prototyping 

  • Final designs

Hero banner re-design 

This project is about achieving business objective of improving CTR (Prospect leads) on Aetna Medicare - Home page.

Re-thinking navigation

This project is about decreasing the friction experienced by users in navigating the website. 

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